No Limits Media has joined in partnership with WGBH-Boston, the nation’s leading PBS station, to provide groundbreaking coverage of the Paralympic Games. The partnership began with a grant by No Limits Media to support WGBH’s 2012 launch of MEDAL QUEST, an original, multi-platform digital project that offered an unprecedented look at the London Paralympic Games. Presented under agreement with the United States Olympic Committee and the International Paralympics Committee, MEDAL QUEST showcased this remarkable competition while following these elite athletes as they trained and competed.
Through a comprehensive website, and a combined presence via multiple social media platforms including Facebook, Twitter, PBS’s video player, and blog coverage, MEDAL QUEST asked its audiences a key question: “What makes a champion?” Is it skill, training, technology? Is it support from family and friends? Or is it something more?
The MEDAL QUEST project allowed audiences to find their own answers as they engaged directly with America’s Paralympic athletes, witnessing firsthand the talent, emotions, and drive behind their battles and triumphs, wins and heartbreaks.
MEDAL QUEST looked at Paralympic history and profiled the next generation of champions. It also presented the newest group to join the Paralympic movement: wounded “warrior athletes” from the Iraq and Afghanistan wars. Each month, MEDAL QUEST spotlighted four athletes, featuring bios, photography, and blog entries written by the athletes themselves. Additionally, the project offered videos that introduce rival competitors, tools of the trade, and great athletes and moments from past competitions.
On May 23, 2013, The Christophers honored MEDAL QUEST with its 2013 Christopher Spirit Award which celebrates individuals or projects that exemplify the Christopher motto, “It’s better to light one candle than to curse the darkness.” The Christophers is a nonprofit organization rooted in the Judeo-Christian tradition of service to God and humanity.
No Limits Media will continue its partnership with WGBH and MEDAL QUEST’s Executive Producer Judith Vecchione, who has won numerous awards for documentaries, including the Emmy. The next Paralympic Games will be in Sochi, Russia in 2014.